All of these terms can get confusing - we'll try to help you understand the differences
The lines between these different hierarchical organizations and groups may seem fuzzy, and that’s largely due to there not being any real set rules for what constitutes an MGA vs a BGA or an IMO vs an FMO. In the end, the most important thing is that an agent knows the quality of the organizations he or she is hitching their wagon to.
Picking the right MGA or BGA to partner with should have everything to do with the IMO or FMO they are associated with and what benefits are being provided from a training, marketing, and support level. Contract levels are important, too – but the real value of an IMO lies in the not just the promises they make about providing value, but whether they deliver the goods.
Alliance Group, for example, is a national IMO with over 25 years of experience and an industry-leading digital marketing and training platform that is available to each of its agents nationwide. Click here to see an example of the value a quality IMO should be expected to deliver.
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