we know how to help you grow your business AS AN  INDEPENDENT INSURANCE AGENT.

We build life insurance leaders.


grow your BUSINESS AS AN independent insurance AGENT

Whether you’re a seasoned agency leader looking to recruit new agents to reach the next level or brand-new to the life insurance business, we have the tools and the experience to help you, the independent insurance agent, reach your goals in this industry. Alliance Group partner agencies enjoy world-class support while being empowered to provide impactful marketing and training tools to their downline from Day One.


Build relationships that last a lifetime.
JOIN THE Alliance Group FAMILY.

Our best attribute is our people. Our agent and agency partners respect this industry and each other. Within Alliance Group, you’ll find a mix of established founding MGAs and brand-new agents – a diverse group of producers from all different background and walks of life. You’ll find mentors, friends, and kindred spirits among our community, and these relationships will help drive your business, keep you grounded, and broaden your perspective. Our annual conferences and training events feel like family reunions, and we can’t wait to welcome you to our table.


Always Captivated, Never Captive.
At Alliance Group, you’ll never be required to write business exclusively under our contracts. We serve independent life insurance agents and agencies, and understand that sometimes pivoting to a secondary solution for a particular client is the best move for them. As an independent life insurance agent , you will never be captive, but you will be consistently captivated by the value, service, and friendship you’ll find at Alliance Group.

  • Top-Notch Marketing
  • Exclusive Training. On-Demand, and In-Person
  • Dedicated Underwriting and New Business Teams
  • Best Lineup of Products in the Industry
Best Life Insurance IMOIndependent insurance agents | Independent Insurance Agent | independent insurance agencyIndependent insurance agents | Independent Insurance Agent | independent insurance agency

We are Alliance Group - and we believe that Together, We're Better. By partnering with us, you'll have access to:

  • Contracts to sell the very best Living Benefits products on the planet
  • Cutting-edge marketing and prospecting tools
  • Hundreds of hours of on-demand digital training resources, plus exclusive invitations to specialized trainings across the country
  • Proprietary social media lead generation platform
Independent Insurance Agent | Selling Life Insurance | Become an Insurance Agent
Independent Insurance Agent | Selling Life Insurance | Become an Insurance Agent
Independent Insurance Agent | Selling Life Insurance | Become an Insurance Agent
Ready to partner with the leading Living Benefits IMO?

What We Have To Offer Independent Insurance Agents:

These Tools are how we separate ourselves from the other IMOs out there.
Life Insurance with Living Benefits | Living Benefits IMO



At Alliance Group, Living Benefits are kind of our thing. An Alliance Group agent sold the very first Living Benefits policy way back in 1998, and since then we’ve built our company around this concept of the “new kind” of life insurance. Whether it’s term, IUL, GUL, or whole life, if it’s sold through Alliance Group, it’s coming with Living Benefits. Exciting, revolutionary new features that clients do not have to die to use.

Independent Insurance Agent | Selling Life Insurance | Become an Insurance Agent



Through our Alliance Campaigns platform, every Alliance Group agent has the ability to set up their own personalized professional webpage, branded with their company’s logo and featuring their headshot, contact info, and even a way for visitors to book an appointment with them with a click. Automated, scheduled email drip campaigns links to the video content on the agents page and drives business while automating prospecting and client outreach.

Independent Insurance Agent | Selling Life Insurance | Become an Insurance Agent



Our video marketing is second-to-none.
Educational animations, concept videos, and testimonials featuring Alliance Group agents and their real-life clients are designed to captivate viewers and create sales opportunities.

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Your agents need prospects, and we’ve got ‘em. Our new, proprietary social media-based leads program will keep you and your agents busy around the clock with live, inbound leads from qualified consumers in their local area. You simply have to see it to believe it.

Become an Insurance Agent | Selling Life Insurance | Careers in Life Insurance



Your agents need training support, and we’re here for them. In addition to traditional large-scale meetings and training events held regularly throughout the year, we also built Alliance Academy, an online training platform with course-structured content designed to provide agents access to world-class training opportunities  24/7/365.

Become an Insurance Agent | Selling Life Insurance | Careers in Life Insurance



Dancing the night away on yachts in the Sea of Cortez, golfing in Half Moon Bay, snorkeling in a crater in Hawaii - we make memories on our annual reward trips, and keep qualifications thresholds low to include as many of your top producers as possible. Plus, we’re just really nice people! You’ll love us. We work hard, we play hard, and our events feel like family reunions.

Become an Insurance Agent | independent insurance agency | independent insurance agenT

Become an Insurance Agent or grow your independent insurance agency.

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Life Insurance IMO | Living Benefits IMO
Let’s explore how we can grow together.