January is Living Benefits Awareness Month.

Learn more about the power of Living Benefits life insurance! 

Living Benefits Awareness Month
RAISING AWARENESS ABOUT life insurance with living benefits

Life Insurance WITH Living Benefits:

Every January, Living Benefits Awareness Month serves to help agents to educate American families about a powerful new breed of life insurance that the vast majority of American consumers don't know exists. Life insurance with Living Benefits bring a modernized, next-generation level of protection over traditional life insurance. These features allow access to the life insurance policy's death benefit while the policyholder is still alive if they suffer a major illness or injury - and doesn't cost anything extra.


Living Benefits Awareness Month is all about emphasizing the importance of being financially ready for life's surprises, making sure everyone is protected when the unexpected happens.


Living benefits awareness month

LBAM 2023 | Alliance Group

GoFundMe is a wonderful tool that allows us to help friends, family, and fellow human beings who are in desperate need of financial help after an unexpected health event. However, all research and statistics show that GoFundMe is not a reliable source of funds in an emergency and should NOT be your backup plan if something goes suddenly sideways with your health!

Did You Know?

- Only 12% of GoFundMe campaigns reach their funding goal.
- More than 16% of GoFundMe campaigns go completely unfunded.

Rather than relying on the charity of others in the wake of a major illness or injury, you owe it to yourself and those who rely on you financially to have planning in place for that scenario.  Living Benefits are free features that allow you to accelerate your life insurance policy’s benefits while you’re still alive, putting potentially hundreds of thousands of dollars in your hands upon diagnosis of a major illness or injury.

GoFundMe is not a reliable backup plan if you get sick.

Living Benefits Awareness Month | Alliance Group
Living Benefits Awareness Month | Alliance Group
Living Benefits Awareness Month | Alliance Group
medical bankruptcies make up
of all bankruptcies filed
Of patients that file for medical bankruptcy
of them were covered with health insurance
Americans will be diagnosed with cancer this year
Americans will have a heart attack this year.
Learn more about

living benefits LIFE INSURANCE

Living Benefits: Explained
What exactly is life insurance with Living Benefits? How do they work? What's the catch? In this video, we answer the most frequently asked questions about this revolutionary new kind of life insurance.
Living Benefits & Airbags
You wouldn’t buy a new car that didn’t come equipped with airbags, right? So why would you own a life insurance policy that doesn’t come equipped with modern features that allow you early access to your death benefit if you get sick? Life insurance with living benefits is the answer - learn why.

Are you still protecting your family and finances with the "old kind" of life insurance that only pays out if you die? Living Benefits life insurance is the new, evolved kind of life insurance. With life insurance with Living Benefits, you have the power to accelerate your death benefit while you're still living if you suffer a heart attack, cancer diagnosis, stroke, or any other Critical, Chronic, or Terminal illness.

Living Benefits safeguard your family from the cause of 50% of the bankruptcies in the U.S. every year - medical bankruptcy following a critical illness.


There are additional benefits associated with our life Insurance  solutions provided by riders at no additional cost. We call them Living Benefits, and we have been providing them since 1998. Depending on the product, living benefits can provide cash should a qualifying terminal, chronic or critical illness or critical injury occur. It's money in hand when it's needed the most. It's life insurance you don't have to die to use!

If you're among the vast majority of Americans who have never heard of Living Benefits, we created Living Benefits Awareness Month just for you.
Put simply, Living Benefits life insurance works exactly the same way the "old kind" of life insurance does by paying a death benefit to your loved ones if you pass away – but it also adds crucial payout triggers that put money in your hands if you suffer a serious illness or injury. These Living Benefits features carry the power to save you from financial disaster, and come at no extra cost to you. It's not more expensive coverage – it's more expansive coverage for today's modern world.

Life Insurance with Living Benefits | Best IMO
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