Alliance Group Privacy Notice
Last Modified: June 2, 2025
This Privacy Notice describes how Alliance Group, LLC ("we," "us," or "our") collects, uses, and shares personal information collected through our corporate website, alliancegrouplife.com, from visitors to our platform livingbenefits101.com (collectively, the "Sites"), through events, tradeshows, conferences, or conventions, or any of our products or services (collectively, “Services”) or through our marketing emails, This Privacy Notice does not apply to our Agent Portal or any other sites, applications, or services that have separate privacy policies or that are governed by specific agreements. By using our Sites or Services, you confirm your acceptance of this Privacy Notice. If you do not agree with the terms of this Privacy Notice, please do not use our Sites or Services. By accessing or using the Sites in any manner, you also agree to be bound by our Terms of Use (the “ToU”). Please read the [ToU] carefully. If you do not accept all of the terms and conditions contained in or incorporated by reference into the ToU, please do not use the Sites.
1. Information We Collect
We collect personal information from you when you visit our Sites, use our Services, or voluntarily submit information to us, such as when you complete an inquiry form or sign up for communications. Examples of personal information include your full name, email address, information about your device, and certain types of metadata.
We collect information directly from you when you voluntarily provide it to us, such as:
- Contact Information: Name, email address, phone number.
- Professional Information: Current agency affiliation (if applicable).
We also collect certain information automatically as you navigate through and interact with our Sites, such as:
- IP address and device information: Automatically collected when you visit.
- Cookies and analytics IDs: Used to track browsing behavior and preferences (see Cookies and Similar Technologies).
We do not intentionally collect any information from children under 18. If we become aware that we have inadvertently collected such information, we will delete it.
2. How We Use Your Information
We will use your personal information only in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following:
- To gather your contact information so we can reach out to you to start a conversation, answer your questions, and provide you with information about our offerings and Services.
- To present, operate, or improve our Sites and Services, including analysis of Site activity.
- To understand how our Sites are used and to improve their functionality and your experience.
- To provide you with or improve our Services.
- To authorize access to our Sites and Services.
- To respond to technical problems.
- To respond to, process, and deliver your communications, requests, or entries.
- To run campaigns that target visitors to our Sites with additional advertisements.
- To process employment applications that you submit through the Sites.
- To contact you to request feedback about your experience with our Services or learn about your demographics, preferences, or interests.
- To communicate with you about new offerings, promotions, or opportunities, upcoming events, or conferences, changes to the Site or our Services, or other news about products and services (whether offered by us or our partners).
- If you opt-in, to send you SMS text messages promoting trainings and informational content about our latest offerings.
- To inform you about the Services available from us.
- To validate your identity or verify communications from you.
- To offer and administer programs.
- To customize or tailor your experience of the Services.
- To improve our customer service, conduct customer satisfaction, market research, and quality assurance reviews.
- To respond to and support users regarding their use of the Sites and Services.
- To comply with all applicable legal requirements.
- To investigate possible fraud or other violations of our Terms of Use or this Privacy Notice.
- For any other purpose that is disclosed to you at the point of collection of the personal information, for any purpose for which you provide your prior consent, or for any other lawful purpose.
We may disclose your personal information for business purposes to service providers and other contractors and partners we use to support our business, including without limitation those performing technology support and related services, payment processing services, customer support and customer relationship management services, and information security support services related to the operation of our business and/or the Services.
3. Cookies and Other Tracking Technologies
We and our partners use various technologies, including cookies and other tracking technologies, on our Sites to enhance your experience, analyze usage, and deliver targeted ads. Cookies are small text files placed on your device when you visit our Site, which help us recognize you and remember your preferences. Similar technologies, such as web beacons, may track your activity (for example, whether you have viewed a video). You may refuse to accept browser cookies by activating the appropriate setting in your web browser. However, if you select this setting, you may be unable to access certain parts of our Sites or Services. Unless you have adjusted your browser settings so that it will refuse cookies, our system may issue cookies when you direct your browser to our Sites. These technologies include:
- Google Analytics: Used for analytics purposes to understand website traffic and user behavior.
- Meta Pixel: Used for advertising purposes, particularly for retargeting campaigns.
When you visit our Site, you may see a banner that lets you choose one of the following three choices:
- Accept All: By selecting this choice, you consent to our use of all cookies, including non-essential ones.
- Customize: This selection allows you to manage your cookie preferences manually. However, you cannot opt out of (decline) the use of essential cookies.
- Reject All: By selecting this choice, you opt out of (decline) the use of all non-essential cookies.
Consent options
Embedded videos (for example, YouTube) may use cookies to track views and preferences. These cookies are set by YouTube and are subject to their privacy practices. For more details, see the YouTube Privacy Statement.
We do not currently respond to “Do Not Track” signals or Global Privacy Control (GPC) signals. We recommend users review their browser settings to manage cookie preferences as a best practice.
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4. Disclosure of Information
We do not sell or share your personal information for monetary consideration. While we do not authorize any third parties to use your data for their own purposes, we may engage service providers, such as analytics and email platforms, to support our operations.
5. SMS Text Messaging
We do not sell or share your personal information for monetary consideration. While we do not authorize any third parties to use your data for their own purposes, we may engage service providers, such as analytics and email platforms, to support our operations.
6. International Data Transfers
We market our Services to United States customers, and our Sites are intended solely for the United States markets. However, the personal information you provide may be transferred outside the country in which it was collected. Specifically, we may use offshore Virtual Assistants (located in countries such as Colombia and the Philippines) who may be copied on emails generated from website inquiries, which may include your name, phone number, email address, and agency affiliation. We will take all steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Notice. By submitting personal information and using our Sites, you agree to this transfer, storage, or processing, which may include destinations outside the European Economic Area (“EEA”). We do not market our Services in the EEA, and this transfer mechanism is not intended to satisfy international legal adequacy requirements under the GDPR.
We are committed to protecting your personal information when it is transferred internationally. We aim to ensure that appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.
7. Security Measures
We maintain appropriate administrative, technical, and physical safeguards designed to protect your personal information and follow generally accepted industry standards to protect the personally identifiable information submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is always secure. Therefore, while we strive to use industry-standard means to protect your personal information, we cannot guarantee 100% security.
8. Retention of Personal Information
We retain your personal information for as long as necessary to fulfill the purposes described in this Notice, unless a longer period is required or permitted by law. Some advertising data (e.g., Meta retargeting) may be retained by platforms for up to 6 months.
9. Opt-in/Opt-out Policy
By providing us with your email address through the Sites or in connection with the Services, you agree that we may contact you in the event of a change in this Privacy Notice, to provide you with any Service-related notices, or to provide you with information about our events, invitations, or related marketing or educational offerings.
You can opt out of receiving marketing emails from us by sending us an email stating your request to privacy@alliancegrouplife.com. If we or one of our service providers acting on our behalf has sent you a promotional email, you may use the “unsubscribe” link or send us a return email asking to be omitted from future email distributions. Please note that opting out of marketing emails may affect our ability to provide you with access to certain offers, benefits, and features. Please also note that even if you opt out of receiving certain marketing emails, that opt-out may not apply to other transactional or legal communications that you may continue to receive from us, such as customer service messages, messages about your account or transactions with us, notices about our policies and terms, and emails responding to your communications with us or requests for information that we receive from you.
10. Your Rights and Choices
You may have certain rights relating to your personal information, subject to the data protection law of your jurisdiction. Subject to applicable law, you may contact us to request access to the personal information we hold about you, opt out of marketing communications, or object to specific uses of your information (where applicable).
In addition, if you believe that personal information we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or delete the information by contacting us as indicated in the “How to Contact Us” section below. We will respond to your request in accordance with applicable laws and, for your protection, will verify your identity before fulfilling certain types of requests.
11. Children's Privacy
The Sites are not intended for use by children, nor are our Sites directed to children under 18, or equivalent minimum age depending on jurisdiction. We do not knowingly collect personal information from minors. If you believe we have collected information from a minor, please contact us, and we will promptly delete it.
12. Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page, and the "Last Modified" date at the top of this notice will indicate when it was last revised. We encourage you to review this Privacy Notice periodically to stay informed about how we are protecting your information.
13. Contact Us
If you have any questions or concerns about this Privacy Notice or your personal information, please contact us at:
- Email:
privacy@alliancegrouplife.com - Postal Address:
Alliance Group, LLC
1424 North Brown Road Suite 200
Lawrenceville, GA 30043
